As the designer for a fintech startup aimed at helping individuals and families with low socioeconomic status understand money better, I proposed and implemented a solution that was focused around making and achieving financial wellness easy and accessible.
The user-centric approach, from onboarding to gamified goal-setting adventures, resulted in a remarkable 3% increase in user adoption rates. This collaborative effort earned our app 5-star ratings on both Apple Store and Google Play.
Outside the app, developing a design system not only improved team communication but also increased design efficiency by 10%. This project isn't just about cool designs; it's proof that design can make a big difference in helping everyone make positive changes in their relationship with money.
Through feedback-derived design iterations, we meticulously crafted an onboarding experience that bridged the trust gap and empowered users to manage their debts and savings.
The onboarding process emerged as our biggest challenge. We aimed to create an environment of immediate trust, where users felt comfortable sharing sensitive information and allowing us to guide them towards financial freedom.
My design mission was to create a product that spoke directly to users and create a friendly space where they could comfortably share their financial and lifestyle details. This personal touch allowed us to tailor financial plans that truly understood and catered to the unique circumstances of our diverse user base.
In challenging the norms of traditional approaches, we aimed to make the journey to financial wellness more accessible to everyone.
The product is based on the fact that millions of Americans, especially women and POC are not taught financial literacy.
The goal is to create an all in one product that helps people not only create budgets, manage their money, and create savings goals, but also educate users on financial literacy in a fun and interactive way.
